Adam Dugdale
Creative | Art Direction | Brand strategy
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Creative | Art Direction | Brand strategy
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As former Category Creative Director at Dyson and an agency career spanning over 20 years. I create, lead and develop fully integrated campaigns that drive brand experiences.
With a strong foundation in art direction, brand strategy, and digital design, creating strategies conveyed through visual storytelling. Working with some of the most exciting global brands and organisations.
As a creative leader, I inspire teams to deliver high-quality results that drive success. Collaborating closely with key stakeholders, ensuring a deep understanding of a brand's vision, objectives and presenting concepts that gain approval.
Overseeing the production process, maintaining brand consistency and crafted beautifully, ensuring effective execution across all channels — delivering best-in-class, brand and customer experiences.
_ Creative strategy and ideation
Develop the overarching vision, guiding design concepts to align with brand values and strategic business goals. Formulating creative strategies, art direction and brand guidelines that outline key messages, target audiences, and creative approach.
Develop the overarching vision, guiding design concepts to align with brand values and strategic business goals. Formulating creative strategies, art direction and brand guidelines that outline key messages, target audiences, and creative approach.
_ Understanding the target audience
Define and understand audience personas — Analyse market data, competitor and consumer insights to inform design decisions and adapt creative strategies as needed. Measure performance and identify optimisation opportunities.
Define and understand audience personas — Analyse market data, competitor and consumer insights to inform design decisions and adapt creative strategies as needed. Measure performance and identify optimisation opportunities.
_ Design and customer experience
Explore early-stage design concepts, storyboards, wireframes, bringing ideas to life. Creating prototypes, setting design style that maintain consistency throughout all touchpoints. Apply design best practices by incorporating typographic styles, colour schemes, and imagery to create visually compelling layouts and customer experiences.
Explore early-stage design concepts, storyboards, wireframes, bringing ideas to life. Creating prototypes, setting design style that maintain consistency throughout all touchpoints. Apply design best practices by incorporating typographic styles, colour schemes, and imagery to create visually compelling layouts and customer experiences.
_ Brand guardianship
Ensuring all creative brand narratives and campaign deliverables are consistent throughout the user journey, protecting the way the brand is presented. Maintaining and updating design guidance templates and resources, whilst communicating to team members and the wider business of any changes made.
Ensuring all creative brand narratives and campaign deliverables are consistent throughout the user journey, protecting the way the brand is presented. Maintaining and updating design guidance templates and resources, whilst communicating to team members and the wider business of any changes made.
_ Content production
Cross-functional collaboration, oversight and hands-on approach during the creation of campaign materials, ensuring the creative output is effectively executed and deliverables meet all guidelines, objectives and best-in-class quality standards.
Cross-functional collaboration, oversight and hands-on approach during the creation of campaign materials, ensuring the creative output is effectively executed and deliverables meet all guidelines, objectives and best-in-class quality standards.
_ Leadership and guidance
Lead, inspire and mentor the creative team, providing clear guidance and constructive feedback throughout the development process. Working closely with cross-functional teams providing relevant support and building strong partnerships with external vendors.
Lead, inspire and mentor the creative team, providing clear guidance and constructive feedback throughout the development process. Working closely with cross-functional teams providing relevant support and building strong partnerships with external vendors.
_ Stakeholder collaboration
Working closely with cross-functional teams and senior stakeholders. Presenting and sharing knowledge, gathering relevant feedback and providing creative support, allowing creative decisions and business objectives to become aligned and met.
Working closely with cross-functional teams and senior stakeholders. Presenting and sharing knowledge, gathering relevant feedback and providing creative support, allowing creative decisions and business objectives to become aligned and met.