UX digital campaign enhancement
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Objective: Update UX journey and Dyson.com to create a seamless customer experience that highlights the advanced Gen5™ technologies across both product formats.

Strategy: Developed a single narrative for both products about powerful suction, understanding the differences in product benefits and target audiences. Driving awareness through targeted media assets and bespoke messaging, guiding users to a combined product landing page.
Role
Creative Direction
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Developed creative strategy and vision for the Gen5™ product landing page. Providing creative direction and guidance across digital content teams. Oversaw design, development and testing of prototypes. Collaborating with cross-functional teams to optimise content and utilise existing assets— reducing costs and delivery times.

Solution
Enhanced customer journey
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Created Dyson’s first immersive scroll webpage, integrating animations and messages with traditional scrolling content for improved visual storytelling. Key objectives: reduce page drop-off, increase dwell time, and drive conversion rates through direct shopper channels.
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