Following the launch of the Gen5detect™, Gen5outsize™ joined the product line-up.
UX digital campaign enhancement
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Objective: Update UX journey and UI product pages on Dyson.com to create a seamless customer experience. Highlighting the advanced Gen5™ technologies across both product formats.

Strategy: Developed a single narrative for both products leading with powerful suction, highlighting the differences and benefits for target audiences. Driving awareness through targeted media assets and bespoke messaging, guiding users to a combined product landing page.
Two formats—for big cleans and bigger cleans.
Engineered for whole home cleaning, capturing 99.99% of particles down to 0.1 microns, including viruses.
Role
Creative Direction
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Developed digital strategy and creative vision for the Gen5™ product landing page. Providing creative direction and guidance across digital content teams. Oversaw design, development and testing of prototypes. Collaborating with cross-functional teams to optimise content and utilise existing assets— reducing costs and delivery times.


Solution
Enhanced customer journey
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Created Dyson’s first immersive scroll webpage, integrating animations and messages with traditional scrolling content for improved visual storytelling. Key objectives: reduce page drop-off, increase dwell time, and drive conversion rates through direct shopper channels.
Optimising the navigation and product structure, created an organised and logical customer journey.
An enhanced customer experience was delivered through an immersive scroll content page 
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