Dyson’s first entry into wet floor cleaning
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I led and guided the creative and digital developments for Dyson’s groundbreaking entry into the wet cleaning market.
The campaign aimed to elevate Dyson's offerings beyond dry vacuuming, delivering an all-in-one whole-home cleaning solution. My primary focus was on driving brand awareness and guiding customers through a seamless end-to-end user and customer experience journey, from initial awareness through to conversion and beyond.
Guiding the development of cross-functional content, ensuring consistent messaging and branding across all touch-points. By integrating online and offline channels, provided a cohesive CX journey that educated and nurtured customers, bringing them closer to making a purchase decision.
The campaign strategy highlighted Dyson’s pioneering wet cleaning technology alongside the V15 Detect’s core features, showcasing the versatility in multi-surface deep cleaning. Whilst understanding and tailoring the content for all markets, for a truly best-in-class global offering.
Leveraging targeted media, compelling content, and an omni-channel digital strategy to capture attention and generate interest. Utilising key platforms across Digital and Social media such as Facebook, Instagram, LinkedIn, and TikTok, we executed a hyper-targeted launch while collaborating with influencers who aligned with Dyson’s brand values to create authentic endorsements.
This approach ensured a cohesive and engaging customer experience, demonstrating Dyson’s difference and versatility in whole-home cleaning solutions.
