Experience the awe-inspiring wonders of the ocean like never before with SEA LIFE London Aquarium’s 'Ocean of Stars'.
Creative approach
The brand strategy was to radiate an emotive and immersive atmosphere, capturing the essence of wonder. The art direction vividly showcased the diverse and spectacular star creatures featuring the big four; Sharks, Rays, Turtles, and Penguins. Housed within the Sea Life London Aquarium, inviting passersby to embark on an unforgettable aquatic adventure.
Objective
To evoke a strong desire for an enchanting visit to the Sea Life London Aquarium, ensuring it was top-of-mind for families planning their next day out, and creating an emotional buzz around the extraordinary "Ocean of Stars" experience.
Target Audience
The campaign was designed to appeal to a broad demographic including adults, children, and families, all seeking a fun, educational, and memorable outing. By highlighting the unique and interactive sea creatures, with the aim to spark curiosity and excitement among Londoners and tourists alike.
